Williams Sonoma Magalogue

Williams-Sonoma, Inc., is a Fortune 500 retail company that sells kitchenware and home furnishings. We created a go-to market strategy, brand messaging, and copywriting for the WSGC Bridal Magalogue. Goals: to help define the wedding market, and shape copy to appeal to both lifestyle and personal style of the engaged couple.

Deliverables: Bridal market brand strategy, messaging, copywriting.