William Sonoma Products

Williams-Sonoma, Inc., is a Fortune 500 retail company that sells kitchenware and home furnishings. Over a 4-year period, we created multiple product ideation and product stories, as well as surface design and illustration for glassware, ceramics, food packaging, and gift boxes. In every project we designed, we delved deep into design history, utilizing techniques and trends of the day to evoke 

Deliverables: Seasonal campaign package design, product story and ideation, label design, icon design, hand lettering, original illustrations.