T.Y. Lin Engineering

T.Y. Lin is an internationally renowned structural engineering firm, creating the world’s most visionary and iconic infrastructure projects, including SF’s East Span Bridge. The Heritage Ad Series celebrated over 60 years of engineering prowess and ingenuity, driven by experience rendered in vintage-inspired typographic treatments teamed with black and white photos of historic bridge construction projects. One-word headlines say it all: Innovation, Trust, Signature, and Constructability — and speak to mastery and longevity. 

Deliverables: Brand, messaging, strategic brand partnering, signage, collateral, digital strategy/campaigns, programming, conference production, website, go-to-market strategy for an international audience.