Sonoma Marin Area Rail Transit

Sonoma-Marin Area Rail Transit (SMART) is the Bay Area’s passenger rail service providing a safe, reliable and congestion-free transportation option for Marin and Sonoma counties. The current 45-mile system includes stations in the Sonoma County Airport area, Santa Rosa, Rohnert Park, Cotati, Petaluma, Novato, San Rafael, and Larkspur. This brand has it all: a warm California colorway, streamlined, machine-age inspired typography, and a nod to the golden age of train travel for modern times in glorious Sonoma/Marin County.

Deliverables: Brand, messaging, newsletter, signage, collateral.