BOLD

BOLD — Brain-and-Body-Based Occupational Learning & Development — is a program that explores what happens to our brains and bodies under stress, and explores how fear can cause us to exhibit undesirable behavior. BOLD instructs participants how to address stress in new ways so we can be more present, make better decisions, and have safer, quality interactions with others. Target market: HR Departments, Law Enforcement, and any entity where people need to play well with others. The look of this brand takes orders from its name. The font is dominant, and the the color blue showcases organization, while the gold is the conversation (and positive takeaways). The counter space of the ‘D’ has a golden conversation bubble to depict what BOLD does: to start by talking, and try to understand and deescalate conflict.

Deliverables: Brand: logo, social avatars, brand book.