Anti-Bride

The 3-book, bestselling Anti-Bride series is the first to market ‘alterna-bridal’ pop cultural wedding book series that pops the question: ‘if everyone wants a wedding that’s different than why are they all the same?’ For those alienated by the high-brow wedding industry, these practical guides fill a huge gap in the wedding planner market: with sassy illustrations, and an irreverent take on W-day and beyond, offering practical advice as well as showcasing how to tie the knot out of the box. Insouciance starts with color: ‘Sex Pistols Pink’ and tangerine takes on a predictable sea of pastels. The cover illustration/brand shows bride plugging her ears and smirking. Brides around the world support the Anti-Bride ethos, where personal style and quirk is always celebrated. The series is the longest running bridal series in the history of Chronicle Books. The Anti-Bride Guide, The Anti-Bride Planner, The Anti-Bride Etiquette Guide.

Deliverables: Series Creator/Co-Author/Art Director: Carolyn Gerin. Brand, design, illustrations, layout, messaging, advertising and promo, collateral, go-to-market strategy, book writing, and events in partnership with the W Hotel.