American Cancer Society

The American Cancer Society and the Hope Lodge offers no cost lodging for cancer patients across mainland US and the Hawaii Guam areas. We were tasked by the ACS to tell the photographic story of the Hope Lodge, its employees, and patient residents which serves the California, Hawaii, and Guam regions. Photoshoot strategy: was to prove out the good works, leadership, people, and tangible benefits that the ACS and Hope Lodge offers, providing the visual ‘receipts’ for future funding and expansion. As well, we were tasked to build the brand for the 2024 Hope Lodge Gala, website and sponsor deck in June 2024. Event raised $2.2 million, quadrupling 2023 efforts.