Bounce Back Generation

Client:

Bounce Back Generation

Services:

Brand Strategy, Messaging, Social Media Campaigns, Web Design, Web Strategy

Introduction

Bounce Back Generation (BBG) helps individuals, families, organizations, and communities recover from toxic stress and trauma by building practical, community-based tools for resilience. Founded in 2011 in an Oakland public housing project, BBG focuses especially on helping children and youth develop emotional strength through peer mentorship and educational outreach.

Sigla led creative strategy, campaign development, and digital design—producing youth-friendly websites, illustrated assets, social content, and messaging that emphasizes agency, emotional literacy, and healing.

RESULTS Reached over 64,000 social media profiles, with geographic targeting focused on Bay Area youth.