American Cancer Society
Introduction
The American Cancer Society’s Hope Lodge offers free lodging to cancer patients throughout the mainland U.S. and the Hawaii/Guam region. We were engaged to tell the photographic story of the Hope Lodge: its compassionate employees, resilient residents, and the day-to-day grace that defines its operations. The goal: to showcase the humanity and tangible impact of the program, using visual storytelling as proof of mission alignment for future funding and expansion.
We also developed the visual brand for the 2024 Hope Lodge Gala, which informed all event and environmental graphics, digital materials, the website, and the sponsor deck. The brand narrative was anchored in authenticity, warmth, and optimism.
RESULTS The June 2024 Gala raised $2.2M—quadrupling 2023’s results. Sigla’s portraits of Lodge guests were auctioned at the event and are now n permanent display at the Lodge.
Thank you Sigla! You are passionate and dedicated partners who helped us communicate our mission through visual imagery. Your photographic storytelling and Hope Lodge Gala branding for our 2024 event contributed to quadrupling our donations. We are in awe of these stunning images and event brand! The spirit of Hope Lodge shines throughout. Can’t thank you enough and working with you has been a pleasure!
